Implemented cross-media campaigns aimed at digital B2B lead generation for various target groups and market segments in Germany, Austria, and Switzerland
Strategy, design, consulting, and implementation: tactical campaigns and strategic programs to position SAP in the relevant target markets.
Digital marketing for innogy highspeed: using a marketing portal, and content and performance marketing aimed at new customers.
Developed and implemented a content marketing strategy for a wide range of products for Sage Software and Sage Business Partners.
Implemented and administered marketing automation software for website tracking and lead scoring.
Digital B2B lead generation for cloud solutions offered by A1 Digital (Telekom Austria) in Germany and Austria.
Managed a marketing service agency to support Unify Partners in implementing sales and marketing campaigns: budget management — consulting — design — implementation — reporting
Developed a microsite for digital lead generation. The combination of marketing automation, content marketing, and performance marketing makes it possible to efficiently reach the target market.