About our customer.
Canon is the world leader in innovative imaging products and solutions. In addition to high-grade consumer cameras and printers for household use, Canon also offers numerous business solutions for companies such as professional printing solutions, business process management and even products for industrial use.
Canon is mostly known for manufacturing high-grade cameras. Few people are aware that the company also provides solutions for industrial applications. The challenge of this project was to make medium-sized companies aware of this fact.
- Campaign conception
- Creation Micro Site
- Content creation
- Performance marketing for awareness
- Lead Qualification
For the first time a central and digital access point for Canon industrial products was created. In our portal interested parties may find out about all products and services from the industrial sector and quickly and easily contact Canon sales directly. The offered information is accomplished by a blog, E-books and use cases.
The portal and content are advertised accordingly via our performance marketing strategy in order to identify sales potentials.