Innogy subsidiary innogy TelNet GmbH offers fast fiber optic connections for private households with its ‘innogy Highspeed’ brand. Initially starting with a regionally limited sales area specializing in rural regions, innogy Highspeed is now a nationwide fiber optic connection provider.
Enhanced customer experience for digital B2C new customer acquisition in a highly competitive market is the challenge innogy Highspeed is facing. The goal is to provide private households with fast internet, first only regionally, and now nationwide. To successfully acquire new customers, it is important to first boost and continuously strengthen brand awareness for innogy Highspeed.
ajando has been with innogy Highspeed from the very beginning in 2013 and has been responsible for the digital marketing of the internet & phone brand ever since. We are solely responsible for managing and further developing the innogy-highspeed.com portal.
A comprehensive customer experience is ensured not only via the convenient availability check and digital ordering options, but also via a blog, an increasingly extensive FAQ area, regular newsletters, and multi-channel communication with customers and interested parties.
To increase brand awareness for innogy Highspeed we develop highly targeted social media strategies via Instagram, YouTube and Facebook. New customers are actively acquired through performance marketing campaigns which are regularly supplemented by special offers or seasonal campaigns.
These measures have made our web portal the most successful distribution channel for innogy Highspeed’s digital customer acquisition.