As a specialist for robotics and automation technology, KUKA is a world leader in the manufacture of intelligent automation solutions, robotics, and plant & system engineering. KUKA and its innovations are considered an active driver of Industry 4.0.
Bringing up the issue of “Automation in mechanical engineering” via digital marketing, identifying sales potentials, while at the same time alleviating the known trepidations surrounding robotics – such as the loss of jobs and replacing humans – through a broad awareness campaign.
With our Content Hub, we have created a second digital information channel for KUKA in addition to the official website for the important topic “Automation in SMEs.” This hub is used not only to generate awareness for the KUKA brand – the website also serves as an element of customer loyalty, as long-standing customers in particular use it to find information on current developments and trends.
The website is further proof that digital marketing also works for the complex field of robotics: Our campaigns and the subsequent processing of leads by our Inside Sales Team generated tangible sales potential for KUKA. The proof of concept is a total success.