As a specialist for robotics and automation technology, KUKA is a world leader in the manufacture of intelligent automation solutions, robotics and plant & system engineering. KUKA and its innovations are considered an active driver of Industry 4.0.
Bringing up the issue of “Automation in mechanical engineering” via digital marketing, identifying sales potentials, while at the same time alleviating the known trepidations surrounding robotics – such as the loss of jobs and replacing humans – through a broad awareness campaign.
With our Content Hub we have created a second digital information channel for KUKA in addition to the official website for the important topic “Automation in SMEs.” This hub is not only used to generate awareness for the KUKA brand but the website also serves as an element of customer loyalty because long-standing customers in particular use it to find information on current developments and trends.
The website proves that digital marketing also works for the complex field of robotics: Our campaigns and the subsequent processing of leads by our Inside Sales Team generated tangible sales potential for KUKA. The proof of concept is a total success.