The software company Sage supports companies worldwide with their projects in the areas of corporate management, finance and personnel administration (HR) – startups, small businesses, medium-sized companies, or international corporations.
Turning complex and sometimes dry topics such as bookkeeping, ERP implementation or individual management into exciting, innovative and problem-oriented content for the purpose of creating brand awareness in the related target groups: that is the challenge faced by Sage.
Ajando has been the lead agency for Sage’s content management since 2014. Using exciting blog articles, practical guides, innovative e-books and entertaining explanatory videos, we produce tailored content and thus get to Sage’s target group. By also using performance measures such as content seeding or social media marketing, we successfully position Sage as a reliable software partner and increase brand awareness on a daily basis.
Starting with generating more traffic and higher visibility through content marketing for Sage One, a payroll solution for small businesses, we already achieved this goal after just four months: The organically generated traffic has been significantly exceeding the paid search results.
Since then, we have supported various product segments for Sage with short- or long-term campaigns, accompanied live events such as Bits&Pretzels and we have been responsible for Sage’s nationwide content marketing strategy across all topics and products since 2016.