For content to really work, it must be optimized to the buyer persona, customer journey, and keywords. Only then can the customer be guided through the customer journey, which is certainly something we don’t leave to chance. A communication plan provides the framework for when, in what format, and through which media the individual content assets are published.
We produce content in all common and innovative formats: Web texts, blogs and professional articles, e-books, whitepapers, webcasts or videos, whether static or interactive – our content will magically draw customers in and convert prospective customers to buyers.
Our content managers control and take responsibility for the entire content operations process, from brainstorming to content production, and publishing. Always in close cooperation with you, yet at their own responsibility in order to relieve your company and employees.