Our online marketing managers define and organize the mix of our online marketing measures. They reach your target group in the best possible way through various digital channels and media. They also create media plans and oversee the media budget. The objective: a high range of traffic and conversion optimization.
If necessary, a keyword analysis, an analysis of the digital buying behavior of your target group or of the digital performance of your competitors will take place before the project starts.
Building reach through organically generated traffic (SEO) and Adwords (SEA) is an elementary discipline in online marketing. Our specialists optimize the content on websites and advertise specifically the keywords your target groups use.
Therefore your company and your website will appear in search engine results in one of the first places.
Social media such as Facebook, Instagram, XING, LinkedIn or Twitter receive a lot of attention and are used by many people – for professional as well as for private interests. These media can be used to create touchpoints to your target audiences, to meet the buyer persona that you have in focus as closely as possible.
Native advertising – or advertising in the familiar environment – integrates online advertising for your company into the editorial environment of another publication that is also used by your target group. A typical form is advertorials – the editorial preparation of an online ad, which thus receives attention.
ReMarketing or ReTargeting “marks” the visitor to your website, in order to then redirect it to other websites with targeted online advertising, e.g. via display banner. The goal of this method is to remind a visitor who has already shown an interest in a website or product.